Have you ever heard the saying – “the customer is always right”? Of course, we all have.
Did you know that it’s at least 5 times less expensive to keep an existing customer than it is to gain a new one? I’m willing to guess most of have heard this or a similar statistic. Inherently, we know these, and a million other similar statements to be true. Then why is it that most companies place so little emphasis on maintaining the loyalty of current customers?
I believe the biggest reasons is: Read the rest of this entry »
Posted by Rudy Vidal 
